Workplace Diversity and Inclusion in Marketing | Enterprise Solutions
Creating internal marketing content that reflects diversity and inclusion in your organization can greatly impact workplace communication and satisfaction.
The importance of diversity, accessibility, and inclusion in the workplace seem like obvious components of a healthy work environment, but beyond HR and some strategic planning, the efforts made may not be seen by those who should be represented. According to Business Wire, “Diverse companies earn 2.5 times higher cash flow per employee and inclusive teams are more productive by over 35%”. It’s easy to see how leading the change in creating a more diverse and inclusive work environment can positively impact business.
In addition to the policies and practices guiding accessibility and inclusion, visual representations in internal/external marketing and workplace communication are great tools for supporting your company’s mission.
If your internal corporate marketing isn’t reflecting your diverse work culture, then there’s a problem. Publishing content that is inclusive to your workforce, and even customers, can improve workplace satisfaction and drive better performance in productivity and sales.
If you’re looking to improve your internal messaging, or want to stay motivated to continue promoting workplace diversity, review our quick guide below:
While North America is the largest region for digital signage usage, the Asia-Pacific region is quickly growing and is expected to secure the number one spot in the near future.
When you think of a digital sign, your mind probably goes to a rotating menu board that you see at a restaurant or at a drive thru. While these are great examples, companies rely on digital signs for a multitude of purposes:
- Greeting customers or visitors into lobbies
- Promoting campaign initiatives or informational content
- Educating staff on using meeting room technology
- Advertising products and services
- Sending HR updates to employees
- Celebrating special occasions and achievements
- Guiding visitors across campuses
- Showcasing special events
- Motivating students and employees during finals
In 2023, digital signage will be utilized most in these sectors:
Healthcare
Corporate
Education
Government
The Tech
Device Resolution
While the standard resolution for most televisions are still 1920×1080, we all know the steady increase in 4k resolution displays for home and commercial use. As technology keeps advancing, we need to quickly prepare for the approaching use of 8k displays. We’re looking to see a leap from 2k to 4k and 8K for most commercial digital signage displays in the next few years.
Interactivity
Interactive digital signage displays definitely fell out of favor with the 2019 pandemic, but the use of interactive kiosks are now growing in popularity as more and more people start venturing back out into communities. Interactive content on touch screens creates an involved experience for users and increases message retention. Interactive way-finding kiosks will also be a popular staple in 2023 for college campuses and government buildings.
Retail
In-store digital signs strategically placed around the sales floor with customized ads that show off a nearby product lead to increased sales for retail stores. That’s why we’re seeing an industry increase in retail signage for direct to consumer sales this year.
Cloud-Based Solutions
Cloud Solutions are becoming a must-have for most marketing departments. Accommodating the hybrid work landscape means corporate marketing teams are creating material at home and using cloud digital signage software to update screens without commuting to the office.
Efficiency
Saving time and money is always a bonus, but what about saving the environment? More companies are now seeking tech solutions that are environmentally-conscious, and consumers want to support businesses that are actively trying to reduce their carbon footprint, so finding digital signage solutions that are energy efficient is an active step for organizations.
